I've been making the box pouch for a while. It's a shaped pouch - much like a dopp kit - zipper across the top and down the two ends just a bit.
I added some 'manly' fabrics a while back - one of which ended up in an 'Etsy Finds' email and another on the Etsy front page not too long ago.
I'm currently working on an order for six - I'm assuming they are for a wedding - there was a request to monogram them. I don't have an embroidery machine - and have no plans to get one - so I found a decent block letter set and tested out an applique monogram. Not too hard.