My husband is taking digital design courses online, through the Art Institute of Pittsburgh. In his current class, he has had to create a new logo, a newspaper ad, a newsletter, and a website layout for a client (real or imagined). His client is Sew Darn Simple.
I have neither the time nor the inclination to create marketing collateral; after all, my time would be better spent in the sewing room. My husband has been promising me a new logo and a newsletter for the past several months. So, his latest class is topical and timely.
To update the logo, he used ragged edges to mimic pinking shears. He also found a handwritten, casual, fun, and free font at http://www.fonthead.com/. Creative products do not conform to all the rules, and GoodDog typeface conveys this.
The picture shows one idea for an improved website home page. The revised logo appears in that picture.
Before too long, I hope he puts his ideas into Dreamweaver and gives my website a new look and feel. Until then, I'll keep dreaming and sewing. (Weaving isn't as much fun.)